Larry Olmsted ‘84 gave a TEDx talk at the University of Nevada Reno, the nation’s premiere TEDx venue, entitled “Rethinking Whole Foods.” In his presentation, Olmsted delved into topics revealed in his bestselling 2016 book, Real Food/Fake Food (Algonquin Books of Chapel Hill 2016). He discussed how today’s consumer culture actually encourages us to get less for more money and how, in many instances, the quality and authenticity of what we purchase in the supermarket and at restaurants is questionable. To see Olmsted’s TEDx talk, visit https://bit.ly/2Cu1QDq